PETA Ads Urge College Kids to Drink Beer, Not Milk

PETA Member and College Dropout

(CNSNews.com) - A new ad campaign urges college students to "Drink responsibly," and according to the message, that means "Don't drink milk - drink beer instead." The idea is to save a cow's life, according to the ad's sponsors, People for the Ethical Treatment of Animals (PETA). The message that college kids should replace milk with beer has infuriated groups that try to reduce drunken driving. Mothers Against Drunk Driving sent a letter to PETA, asking the group to pull the ad campaign, fearing that it might encourage underage drinking. "We're very concerned and appalled with it for the simple fact that underage drinking is the number one drug problem among American youths," said Teresa Hardt, a spokeswoman for MADD. PETA argues that beer has more nutrients than milk and that the dairy industry is cruel to cows and calves.